The Most Important Aspect to Great Communication

Our tagline is, "Building a Lifetime of Great Relationships" so communication is a basic, foundational skill we need to posses and we must develop in others.

So, what is critical to that? Most people think it is being seductive.  Just look at the TV ads with all the beautiful people. However, that can actually backfire. Half the time when I see a TV ad I cannot remember the product.

That is a huge FAIL!

The #1. Law of good communication is:

Know the audience.

Know them personally and not just stereotypically. Not all women are alike.

Not all Christians or Muslims or Hindus ar alike.

Get to know who they are and what they need.

Go here to learn more.