Do you promote your organization?
The codfish lays a thousand eggs
The homely hen but one.
The codfish never cackles
To tell you when she’s done.
And so we scorn the cod fish
While the humble hen we prize,
Which only goes to show you
That it pays to advertise.
Kurlansky, M. “Cod: A biography of the fish that changed the world” p. 29
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